The 95% by Cool Gal Blue

Thursday, July 23, 2015

WE ARE THE 95% Presented by has hit the interwebs!
We are the women sizes 12 to 28 not represented in media and advertising. 

When I heard the fact that the body portrayed in media as "ideal" was possessed naturally by only 5% of American women, I felt compelled to act. That's how this lookbook was born. As a Creative Director of a retailer that contributes to media, I see the duty we have to represent our demographic - our gal is every gal, she is your best friend, mom, girlfriend - our gal is the majority.

It was my honor to bring together my fellow bloggers Beck Delude of Manfattan, Meaghan O'Connor of Little Lime Dress, Marcy Guevara and Liz Black of P.S. It's Fashion who together represent the sizes not seen in mass media. Called up my favorite photographer Michelle Alexandra Photography and explained to her I wanted real, fresh, confident, fun - REAL, and she nailed it 100%.
 It was fun we looked so Sex in the City, but it was even better to know we joined to make a change.

Change happens when you support businesses who actively demonstrate ‪#‎bodydiversity‬ because it PROVES that you want to see honesty in fashion. Some will say big girls are not "aspirational," but we say to them CONFIDENCE IS OUR ASPIRATION, NOT ARTIFICIAL PERFECTION. What do you say? Join. Share. Inspire. ‪#‎95percent‬ 

Shop everything you see at 

View the entire lookbook below. Much love, Jessica

You Might Also Like


Like us on Facebook

Popular Posts